By Omar Durant, Bonds for Libraries Chair Special Interest Group, New Mexico Library Association
This November 3rd, New Mexico citizens will vote on General Obligation Bond Issue B, which if passed, will provide publically funded New Mexico libraries with a total of $9,500,000.00.
This GO Bond will provide $3,000,000 each for Higher Education libraries, Public libraries and Public School libraries. It will provide $500,000 for NM Tribal libraries.
Thanks to funding from the New Mexico Library Association, the Bonds for Libraries Special Interest Group (BfLSIG) is working on several ways to promote public awareness for the 2020 GO Bond Issue B.
Updated Bonds for Libraries Website: We have updated our website with new material that will provide you, your parent organizations and your communities with current information about the upcoming GO Bond election in November.
The website has charts to show the estimated amounts each library would receive if the bond issue passes. Using this information, libraries can put together how much would be received by each type of library in a community or county.
Libraries can also identify what needs can be addressed with the local allocation, including responses needed due to the pandemic. Individual libraries are encouraged to post these facts on social media, as long as it is informational rather than advocacy.
NOTE: If you need more information regarding what is not allowed to be promoted with your outreach, there is an article on the BfLSIG website that addresses this issue.
Ideas: Need ideas for flyers and bookmarks? – Access brochure and bookmark designs from previous years online at nmbondsforlibraries.org. Download or copy any of the items posted there and print them at your site for distribution in your community. If you design your own graphics or flyers or bookmarks, please share them with us and we will post them on the website.
New Outreach Suggestions: If you have an idea for a resource or graphic that would help you “sell” the GO Bond B in your area please let us know by writing to email@example.com and we will post them on the BfLSIG website.
Local Projects - Librarians, library staff and supporters are encouraged to develop local projects. Encourage your library board members and Friends groups to communicate their support for Bond B by writing letters and newspaper opinion columns and posting to social media.
Join the SIG, or a Subcommittee – The Bonds for Libraries SIG welcomes new members. You become a SIG member by joining NMLA and checking the box requesting to affiliate with the BfLSIG.
If you are a BfLSIG member you will be invited to attend general meetings, create methods of informational outreach, and propose creative new ways the BfLSIG may expand its communications to local communities. This could provide a great professional development opportunity for graduate students and new professionals.
Creative Local Marketing – Assist the SIG by educating your library patrons in creative ways. New Mexico libraries have deployed book displays, identified bond-funded computers and other technology, and used book plates to bring attention to the resources made available through Bond B.
Share your Library Photos – Photos of your libraries, resources, services, staff and patrons are always welcome. They help the SIG promote the Bond via the website, and on social media. If you send photos to firstname.lastname@example.org we will post them on our Bonds for Libraries website.
If we all work together we will have another successful Library GO Bond B election.
Please remember, absentee voting ballots will be mailed out on October 6. Early voting begins on October 17.